The use of the word “natural” in the food industry is an attempt to make the public believe that an item is healthy or a better choice over a competing product. “Made with natural ingredients,” or “includes natural flavors.” Think of it this way; viruses and other dangerous (even deadly) microorganisms are entirely natural. That doesn’t make them good for us. So what does natural really mean anyway?
According to the consumer advocate magazine Consumer Reports, this can be a very misleading term. While not too many food manufacturers will put the term “unnatural” on their foods, food described as natural can be healthy, unhealthy or have no effect on you at all.